Jason Baxter Media | Film, Photography & Aerial

The Story

Berry Global, manufacturer of the Visqueen brand of building and construction products, and Plaswood, a specialist that transforms industrial plastic waste into durable garden products, needed high‑quality photography and video production to showcase their extensive product ranges. The goal was to create compelling imagery and moving content—promotional and instructional videos—that would work across catalogs, marketing materials, digital platforms, and training channels.

The challenge was to present industrial and recycled‑material products in a way that was both technically accurate and visually engaging, highlighting product features while maintaining a professional, clean aesthetic.

The Process

We developed a systematic approach to photographing and filming each product line, ensuring consistency across the entire range while highlighting unique features. Studio lighting and controlled camera setups were carefully configured to reveal texture, color accuracy, and product dimensions. For video, we produced short promotional clips showcasing product benefits and concise instructional videos demonstrating correct installation and use.

In addition to studio work, we captured on‑site installation photography and on‑location video to demonstrate real‑world applications and help potential customers visualize the products in use. Video deliverables included staged installation sequences, step‑by‑step instructional segments, and b‑roll for marketing edits.

The Outcome

The combined media library provided Berry Global and Plaswood with a comprehensive set of professional product images and videos that elevated their marketing materials, enhanced customer training, and improved product presentation across all channels.