Case Study – Govan Housing Association

As is normally the case where an organisation is revamping a website or brand, updated imagery is needed to compliment the new look and feel. A recent commission from Govan Housing Association engaged my services in order to cover the wide range of image content required; from Corporate Headshots, Landmarks of the local area and Property imagery.

The shoot lasted over 10 days including various setups for the headshots across two locations, part of the challenge with this job was weather, February in Scotland means very little colour in the actual landscape. Creating the key landmark shots proved challenging - so I had to choose my timings wisely to ensure I was able to create engaging and suitably ‘warm’ content that didn’t look like it had been shot in the middle of a Scottish winter.

Armed with my latest equipment upgrades including a new high end full frame Canon 1Dx and a 17mm Tilt Shift for interior and exterior photography; I am very pleased with the results that will now help create a more modern and engaging website for Govan Housing Association.


Installation Art - Selkirk

Last month I was delighted to be commissioned by the Black Bob Heritage group in Selkirk to shoot and supply three large signage photograph installations as part of the overall flood prevention scheme in the town.

An amazing experience photographing sheepdogs in the Scottish Borders thanks to Viv Billingham a hugely experienced and respected shepherdess and to Eastern Signs in Musselburgh for taking the time to work with me on the proofing to make sure the final product was delivered on time and to spec.

With my experience of working in the Print industry and my photography skills, this commission has proved hugely successful with very positive feedback from the client.


Salomon Glencoe Skyline

A Photographers lot - especially those of us who do a lot of work outdoors can be challenging. I’ll give you an indication of the effort required for a typical high profile event I covered this past week:

Distance - 51km

Steps - 66,151

Floors climbed – 580

Not exactly a small walk in the park I think you’ll agree, at times the weather conditions were quite hideous with windchills hitting -5 on the tops and horizontal rain, but in order to capture the best images from the environment these are the conditions you have to cope with. Combined with long days where you head out after dawn to hike 3 hours into the mountain courses to make sure you’re in position for the first runners.

Would you do it? Well to some this sounds horrendous, but for me I saw it as a challenge and took it head on as this is what I do, if you don’t challenge yourself you are never going to experience what life has to offer. I may have been in pain, exhausted and tired but I would not have missed this experience one little bit.

I’m looking forward to next years event already, to push myself further and higher, in the meantime I’m taking a day of!


You’ll thank me.. Scottish Landscape anyone?

Scotland is my home, I feel lucky to have the opportunity to be within a few hours of many beautiful stunning landscapes. Over the years I’ve picked up a few thoughts along the way, you’ll thank me.

The Midge..

Scotland is beautiful but for one thing, the midge. Even in the early hours of a balmy (yes I did say balmy) Scottish morning you can be eaten alive, this is why heading to mountain tops is a good idea. You will find the higher you go the less amount of time these ‘wee beasties’ will attempt to eat you alive.

So get out there and head on up those mountain tops if you want to avoid beaten driven mad with millions of midges swarming around you..

The Weather..

We all like to complain about it, it’s a British tradition. For a Landscape Photographer bad weather is good weather. We see it as an opportunity to document the landscape and make a statement of how brave we are for having headed out into the ‘wet dreich landscape’ to find the most abstract shot possible.

It’s nuts I know, but it works, get out there and experiment..

© Jason Baxter Media - Last Light, Ben Lawers

Getting up early..

Not a morning person? this isn’t what you want to hear. Getting up early is imperative, I have found on my expeditions that mornings are by far always the best time of day to photograph the landscape. Why? Well I have found that the mornings present a greater clarity with less pollution in the air, you want pin sharp landscapes?

Mornings it is..

© Jason Baxter Media - Sunrise, Buchaille Etive Beag

Get fit..

Ten years of hiking up Scottish mountain’s will get you fit. It will also mean the older you get carrying at least two stone of equipment with you will need to go visit a Chiropractor, find one – they are useful. So be careful, take a mate and spread the load if you can.

You can’t get away with it, you still have to haul at least one camera body and at least two lenses, filters, tripod, food, clothing – etc and that’s just for a day trip, wait until you think about wild camping..

Try something different..

If there’s something I absolutely hate is this, lack of imagination. Scotland is huge, it has many different viewpoints and you don’t need to shoot the same mountain just because it’s famous. If you really must, try a different angle, a different perspective, do it in crap weather, or better still get on the mountain you’re trying to photograph from below..

© Jason Baxter Media - Sunrise over Buchaille Etive Mor

© Jason Baxter Media - Sunrise over Buchaille Etive Mor

You’ll thank me..


Booking.com Commission

The life of a Freealancer is full of challenges and one thing you must always do is search for new opportunities, a little while ago I signed up as a content provider for Booking.com.

Never really expecting much of a response I was pleased to be offered a pilot project to document a video for a hotel in Darlington; so I set about filming b-roll and an interview with the accomodation provider and in collaboration with the creative team at Booking.com we finalised a short one minute video to be used as an example to other hotels on the benefits of the Booking Suite software provided by Booking.com.


The Beast from the East

Back in March 2018 as we thought Winter was finally gone, the country came to a grinding halt as 'the beast from the east' hit. So with not much else to do other than sit in the house, I decided to head on out and film as much of this severe weather as I could; the result? the final video hit just over 16,000 views and reached over 50,000 peoples social media feeds through both LinkedIn and Facebook.

Not a bad result for two days wondering around in the snow! Timing also helped, editing video very quickly in order for people to still be experiencing the snow conditions and being reminded of the severe weather fresh in the memory!.